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'Can You Feel My Pain’ has started to show a new vision of how patient advocacy groups in chronic pain can start working together. It’s a new way of working. Pfizer’s strategy was to create a groundswell of public voice about living with chronic pain, allowing patients and carers to express themselves via whatever channel and in whatever language they felt most comfortable – from email to social media; using text, images and video.

This animation was designed in conjunction with the launch of bladderbowel.ie and an online marketing campaign to raise awareness of bladder/bowel issues.